The Business OS for UK service firms

Run your whole business on one operating system.

UPCRM replaces five disconnected apps with a single platform, clients, invoices, contracts, expenses and team, with an AI that actually does the admin.

No card required · Cancel anytime · Set up in minutes

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Built-in modules
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Apps replaced by one
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Cloud-based platform
Mobile
Native iOS & Android app
Clients

Every client, one timeline.

Contacts, commissions, renewal dates and conversations in a single view. No more digging through inboxes and spreadsheets to find where a relationship stands.

  • All 65+ clients searchable and sortable in one list
  • Per-client activity timeline of invoices and events
  • AI summaries that catch you up in seconds
UPCRM clients list with status, merchant references and search
AI Assistant

An AI that does the admin.

Ask questions in plain language and let UPCRM draft emails, create invoices and surface the numbers that matter, without leaving your dashboard.

  • Create invoices and draft emails from a sentence
  • Instant answers on revenue, pipeline and clients
  • Every action waits for your approval
AI AssistantOnline

Create an invoice for Riverside Studio for £450 and email it.

Done. I've drafted invoice #INV-0241 for £450.00 to Riverside Studio and queued the email for your approval.
Invoice createdEmail drafted

What's my revenue this month?

You're at £18,539 this month, up 14% on last month. 6 invoices are still pending.

Ask anything about your business…
Invoicing & VAT

Invoicing and VAT, sorted.

Create, send and track invoices, watch what's paid and pending at a glance, and let UPCRM handle VAT reporting so quarter-end stops being a scramble.

  • Branded invoices sent and tracked in one place
  • Live paid / pending / sent totals
  • Automated VAT summaries for your accountant
UPCRM invoices list with paid, pending and sent statuses and totals
Analytics & P&L

Know exactly where you stand.

Real-time dashboards pull revenue, pipeline and outstanding invoices into one view, with commission reports and a P&L that's always up to date.

  • Live revenue, pipeline and KPI dashboards
  • Commission and residual reports
  • Always-current P&L and VAT summaries
UPCRM dashboard with revenue, KPI cards and the revenue trend chart
Why switch

Five subscriptions. One platform.

Most UK service firms run on a patchwork of tools that don't talk to each other. UPCRM brings them under one roof, with one login and one source of truth.

Spreadsheet CRMInvoicing toolE-signature serviceExpense appShift trackerUPCRM
Everything included

No bloat. Just the full stack.

Whether you run a consultancy, a trades company or a professional services firm, every tool you need is built in.

Contracts & E-Signatures

Generate from templates and collect legally-binding signatures online.

Gmail & Calendar Sync

Connect your inbox and calendar. Send and schedule from one place.

Team & Shifts

Assign tasks, clock in/out and manage members across organisations.

Quotes & Products

Build quotes from a product catalogue and convert them to invoices.

Expenses & Bank Sync

Log expenses, scan receipts and reconcile against bank statements.

Native Mobile App

Manage clients, scan receipts and clock shifts on the go.

The team

Meet the founders.

A small, hands-on team building the Business OS we wished we had.

Zana Ruzgar

Zana Ruzgar

Founder & Head of Development

Built upCRM after watching UK service firms drown in disconnected tools. Leads development and owns the product vision.

Lucas Moreau

Lucas Moreau

Co-founder & CTO

Leads engineering and the 24/7 AI agent platform. Previously built large-scale automation systems in Paris.

Yuna Sato

Yuna Sato

Co-founder & Head of Product

Shapes how upCRM feels to use, turning messy back-office work into calm, simple workflows.

Bring your business under one roof.

One Business OS for UK service firms, from first client to final invoice. Start free, no card required.